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Whether you are a freelancer, a small business or a large organisation, a PR and marketing strategy is essential. But unlike a large organisation, small businesses (and those trying to build personal brands) do not have teams of people to help them develop it. Instead there are steps we can take to ensure a successful strategy.
Here are four things to consider when devising your PR and Marketing Strategy:
Like public speaking, social media is instant. It happens live and in real-time. It’s ‘public’ and what you say is recorded and easily shareable. Your social media updates are also public remarks – just like a keynote address. So not only is it really important that you create a voice that conveys your brand message, but also that you are conscious of how you are coming across. Whilst it is good to be enthusiastic about your ideas, how do you find the line between passionate expression and too much information (TMI).