Like public speaking, social media is instant. It happens live and in real-time. It’s ‘public’ and what you say is recorded and easily shareable. Your social media updates are also public remarks – just like a keynote address. So not only is it really important that you create a voice that conveys your brand message, but also that you are conscious of how you are coming across. Whilst it is good to be enthusiastic about your ideas, how do you find the line between passionate expression and too much information (TMI).
You spend a lot of time and energy carefully crafting your online content, but how much thought do you give to your public images? Have you run a Google search on your name or company lately? You might be surprised at what shows up. Many images are not original, formatted or even relevant.
How are you visually presenting yourself to the world? Do your online images symbolise and evoke your brand message? Do they portray your personality and ethics? Are they sending the right message to your communities, clients and potential speaking audiences?