Change is daunting in any aspect of life. Whether we’re developing our brand, growing our business, or advancing our careers, most of us face many reservations, mental blocks and wobbles during the process. That’s because moving forward and re-inventing ourselves is scary.
The reality is at this stage we have already out-grown an old skin. For example, moving from a corporate career to self-employment, or expanding businesses into new territories, or simply buying a new car. Circumstances drive a need for change. We recognise these drivers and we’ve considered them extensively, but that doesn’t make the change process any less difficult. We know ourselves more intimately than anyone else. We suddenly have this new persona and we have to live up to it. It takes time to recognise ourselves within this new improved identity.
If you craft your story, you will be able to own your new pedigree with integrity
