Like public speaking, social media is instant. It happens live and in real-time. It’s ‘public’ and what you say is recorded and easily shareable. Your social media updates are also public remarks – just like a keynote address. So not only is it really important that you create a voice that conveys your brand message, but also that you are conscious of how you are coming across. Whilst it is good to be enthusiastic about your ideas, how do you find the line between passionate expression and too much information (TMI).
CEO’s and business leaders have celebrity status and often feature in the media. We want to know them, and feel like they are accessible.
Social media provides an opportunity for leaders to create a personal brand and interact directly with their communities. As technology evolves there are new ways to communicate with stakeholders and engage them with business development. Through savvy use of social media, leaders can create an online persona that tells their stories and conveys their values.