Every project is carefully conceptualized, planned and executed to meet the specific requirements of each client’s goals, budgets and timescale.
Are you looking for new ways to get the world’s attention? Let me bring a fresh perspective to your marketing efforts by sparking ideas, advising on what’s trending, and keeping you current with relevant technologies. Together, we’ll help you reach a wider audience and connect with new communities.
Information used to be scarce; now, we’re awash in data. Market research today means finding the right information about you, your business, your competitors and your industry. I’ll run complex searches, develop questionnaires, and conduct research polls to get you the insight you need to drive your business forward.
Finally, we’ll test how well the new ideas are working, with data tracking tools to measure impact and assess performance. Ongoing analysis will provide real-time insights into campaign effectiveness and enable you to adapt over time to meet customer needs.
You only get a few seconds to make an impression; your core brand values need to be absolutely clear, and your storyline compelling. Whether it’s for a person, a product or an organization, I help develop brands that are authentic and memorable for their intended audiences.
A compelling storyline needs attitude. I work with clients to find the right tone for their brand and advise on how to apply it in their media, conversations and across their communication platforms.
Image and Styling
Colours, fonts, logos, images and photography need to work together so they support and reinforce your brand values. I look at how clients are currently showing up, how they want to be perceived and then implement a transformation strategy. You’ll never look the same again!
I’ll connect you with a talented network of graphic artists, designers and developers — as you need them. Whether it’s logos, slide decks, websites, brochures, infographics, videos, business cards or even vehicle decals, I bring together the specialist resources necessary to get the job done efficiently and expertly.
In a digital world, you need a constant stream of high-quality content to stay present. I write compelling bios, blog posts, articles, ebooks, advertising copy, even tweets. I’ve worked with authors, speakers and executives to create content that reinforces and enhances their thought leadership status.
For some clients, I’ll build out WordPress websites, set up blogs and integrate social media platforms. I provide advice on how to connect with and grow communities, manage lists and keep on top of day-to-day digital marketing operations.
Having worked in both corporate settings and with smaller design agencies, I speak both corporate and human; I can translate corporate business language into detailed direction for graphics professionals. I’ll take your conceptual vision and turn it into a creative brief for the design and development teams.
Planning, Budgeting and Time Management
Even small projects need good planning and project management. I set up file sharing tools and development areas so stakeholders are engaged and internal teams can collaborate. Processes, budgets and timelines are all agreed upon so projects go smoothly and clients can stay involved and informed every step of the way.
Updates and Maintenance
Once the project’s done, I can provide a complete project hand over, or continue to support you with ongoing software updates, technical support and community management. We can keep things ticking along smoothly until our next project together begins!