Content marketing is an essential component of any successful marketing strategy. However we are all accessing content in different ways from reading blogs, scrolling Instagram, watching content of Facebook or creating live stories on Snapchat!
This means thought leaders have larger audiences and wider communities to influence especially if they want to remain ahead with their ideas and expertise.
Dr Nick Morgan of Public Words is a communications coach and theorist he helps individuals and organisations to become thought leaders. Nick and his team work with clients from all over the world helping them to tell their stories and share their ideas with the world.
I interviewed Nick to get his take on thought leadership and how digital media helps to position thought leaders. (more…)