Building a brand identity is an extremely personal experience. Designing logos, creating graphics and writing branding statements, includes a huge amount of necessary self-focused processing time.
Building a business and creating a brand that reflects your ideas and experience for many is a defining moment. Throughout our careers and life challenges we learn a lot about who we are and also who we are not. We soak up our experiences and learn from them in our own personal journey. However there are not many occasions where we open up and analyze all these profound moments and influential people who affect our lives.