Developing Your Digital Persona Is Like Making A Piña Colada
We have unusually warm weather here in the UK this week, the smell of the sun lotion and crystal blue skies got me thinking …. Creating a successful online identity is just like mixing the perfect Piña Colada!
Follow this recipe and you will have the right mix for a delicious cocktail and a great place to start with your digital marketing strategy!
Cocktail Glass or a place to serve your ideas
Cocktail Shaker or a creative designer
Blender or a communications manager
50ml Fine White Rum The main ingredient
What are you all about? What do you want to tell the world? What region are you from and what would your tasting notes be? Were you mellowed in an oak cask or a stainless steel drum?
50ml Pineapple Juice Interesting and Colourful
What images should you use that align with your brand message? Are you fruity and sweet, bold and daring, or an excellent source of vitamin c?
1tbls Cream of Coconut Smooth and substantial
Have you got a sturdy following, built on mutual benefits? Can you gain leverage on your community to create exciting business opportunities? Are you organic and fair trade? How can you blend your personal and business brands?
Ice Cool and Refreshing
Do you have new ideas? Do you have a strategy in order to make sure your message is crystal clear?
Maraschino Cherry The added extra
What makes you stand out? Do you support any non-for profit organisations? Do you have interests to share with your community? How do you keep things sweet in order to preserve integrity and create trust?
- Mix the rum and pineapple juice in the cocktail shaker and pour into the blender.
- Add the cream of coconut and Ice to the blender and blend until you get the desired consistency.
- Pour into the glass and garnish with a cherry.
Please Enjoy Responsibly!